José Luis Muñoz Villa, student of the codecs course.

Practical Application Training







Learn color techniques and tricks for advertising with real ad materials!

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Original price was: 72,00€.Current price is: 43,00€.

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One of the most distinctive tasks in audiovisual color grading is working on commercials.
It’s not the same as dealing with the hundreds of shots in a feature film, series, or documentary — in advertising, you’re often working with just a few seconds of footage.
However, those few seconds require a far more meticulous and specialized treatment than what you’d typically apply to a prime-time TV series.

In our Online DaVinci Color for Advertising Course, you’ll learn the techniques commonly used in high-end commercial color grading — including skin work, car masking, relighting, shot matching, look creation, eye masks, and more. Everything you need to start working confidently on professional advertising shots.

DaVinci Resolve is rightfully the most used color correction program in any type of production, to the point that it has become the standard for digital production and post-production professionals. From a small short film graded on your laptop to a Hollywood movie on a 4K workstation, DaVinci Resolve is, without a doubt, the ideal tool for color correction at any level.

But DaVinci Resolve is no longer just for color; since its acquisition by Blackmagic Design, it hasn’t stopped growing. Currently, it’s a tool to carry out almost all post-production: editing, VFX, sound, LAB, DIT are some of the functions and disciplines that can be performed with the program. And now it can also be done collaboratively and remotely.

 

An excerpt

Program

  • Project Configuration
  • Material Analysis
  • Color Management
  • Material Development
  • Primaries, Initial Contrast. Working with Scopes
  • Masks and Secondary Work
  • Analysis of the Spot's Dramatic Content
  • Project Configuration
  • Color Metadata Management
  • Node Structure
  • Primary Contrast
  • White Balance
  • Separation of Lights and Shadows
  • Look Adjustment
  • Skin Recovery
  • Working with Versions
  • Reflection Removal
  • Correction Propagation
  • Project Management
  • Skin Color Management
  • Working with Groups
  • Scopes and Skin Color Analysis
  • Initial Balancing
  • Tone Adjustment Tools
  • Advanced Secondaries and Masks
  • Eye Masks
  • Skin Cosmetics
  • Creative Use of Color Spaces
  • Blending Modes for Skin
  • Noise Reduction
  • Final Adjustments

Objectives

  • Initial color management
  • Creative color work according to product type
  • Fine-tuning work for client demands
  • Working with versions to offer proposals

Teaching Staff

IMDB profile

José Carlos Panadero | Editor and Post-producer

EDITING AND IMAGE POST-PRODUCTION DEPARTMENT
He is a colorist and advertising compositor for brands such as Mercedes Benz, American Express, Reebok, and eBay. He holds official certifications as an Apple Mentor Trainer and Adobe Certified Instructor. He has been working as a trainer since 2005. You can view some of his work on his Vimeo link

Aimed at

Colorists, editors in Avid, FCP and Premiere, directors of photography, digital image technicians, producers, filmmakers, and anyone who wants to acquire the necessary foundations to work with color in advertising and corporate videos.

In order to take the course, it is necessary to have basic photographic knowledge, as well as basic knowledge of post-production and color. The course does not cover the theory of color correction or its processes, nor the basic operation of DaVinci Resolve. This course focuses specifically on color techniques for advertising.

Materials

All materials used in our courses are high-quality files, captured with professional cameras on the market. The materials can only be used for private practice in the course; it is not allowed to use them in productions or personal reels.

+ Info

SOFTWARE USED: DaVinci Resolve

Are you interested in our course? Need more information? Contact us at info@709mediaroom.com and we will solve all your doubts!

Course code: CO-COPUB-GEN10

FAQ's

These are video courses for you to download and have permanently on your computer.

Most of the a la carte courses include support materials: professional video files for practice and/or extra documentation. You can download them together with the videos.

All the courses use programs that have free and/or trial versions. In the course description you will find links to download the necessary programs.

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• Access to the course video downloads will be available for one month from the date of purchase.

• You have the purchase invoice in your 709MediaRoom account and attached to the email with the download links.

Do not use Google Chrome to download the course materials. This browser blocks .zip files and will not allow you to download them. There's no problem using it for the videos.

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Any questions? Check out our "how the courses work" section

They are very well structured courses given by real professionals and very easy to follow in order to deepen your knowledge of the tools.

Carlos / Alumno de los cursos de DaVinci. España

Good and affordable courses

Álvaro / Alumno de los cursos de color y DaVinci. España