Community Manager Workshop November 2013

Social networks have gone from being programs for enjoyment and mere conversation to powerful marketing and sales tools. Far from being something only accessible to large companies, social networks allow the promotion of any user or community, allowing for zero or very low costs to reach large amounts of public.

In this course, the student will learn how to correctly organize the work of managing social profiles, from a strategic and tactical point of view. They will put into practice a Social Media strategic plan (Social Media Plan), a Content Plan; they will learn how to publish on different social networks and how to generate a community around them. You will discover what elements are necessary for the creation and maintenance of a blog. You will also configure Facebook Ads campaigns and positioning.

TEACHER: Marco Odasso

Marco Odasso. Social Media Consultant and Marketing Manager at 709 Media Room. Marco is also the director of the Master in Community Manager at CES School and professor of the MEGA PLUS European Master in Audiovisual Management for Media Business School.

DURATION: 12 hours

PRICE: 280€ (250€ if the reservation is made before October 6th). You can get up to 20% discount if you sign up for several courses. Discounts are not cumulative.

WHEN: November 6, 7 and 8, 2013. Afternoons from 16 to 20h (may vary slightly).

WHERE: Campus Audiovisual Ces. See in Google Maps If you need any kind of information you can contact 709 MR by email or phone (668840783).

COURSE CODE: CM104-061113

EQUIPMENT EMPLOYED: One computer station per person

AIMED AT: Professionals who work as Community Managers, both directly and indirectly, and all those who have, at any given time, to take advantage of social networks to promote a project or a particular job.

PREVIOUS KNOWLEDGE: Familiarity with the basic concepts of marketing and social networks.

METHODOLOGY: The course is a mix of theory and practice, in which the different concepts included in the program will be applied in profiles that will be created throughout the workshop, in order to clearly understand the different techniques taught.

CONTENTS

I. Introduction to Social Media

• Communication in the 2.0 era
• Production, promotional and distribution paradigms
• The new competition
• How to filter noise

II. Strategy 2.0

• Situation analysis
• Brand definition
• Product definition
• Target definition
• Definition of objectives
• Audit of contents and resources
• Influencer mapping
• Definition of social profiles
• The Content Plan

III. Control metrics

• How to know if we are meeting our objectives
• What we measure and why
• KPI: the metrics to follow
• Evaluation of statistics
• Strategic readjustments

IV. Facebook

• What it consists of
• Creation of a fan page
• What to publish
• How to publish
• Understanding the impact
• Facebook advertising: how, why, and how much to spend

V. Twitter

• What Twitter is and what it is not
• Tweet writing techniques
• Create critical mass

VI. Publication and profile management tools

• Hootsuite
• Tweetdeck

VII. The blog

• What is a blog
• How to create a blog
• How to write a post
• Introduction to analytics to understand the traffic we receive

For any information you can send an e-mail to info@709mediaroom.com